14 Conversion Secrets for 2014
Shared by Regis Hadiaris
Last Friday, Regis Hadiaris graced us with his presence at the January session of Social Media Breakfast Twin Ports . He shared 14 secrets he’s learned from working for Quicken Loans. I plan to take these secrets and use them to their full advantage. I hope you can do the same!
Secret #1: Connect with people about things they’re passionate about.
*Note: it doesn’t say share what you’re passionate about, because really, no one cares.
Secret #2: Time content to maximize search and sharing.
Because the day of the week and even the time of day, are important to factor into each of your posts.
Secret #3: Ask your followers for help!
If you need some advice, there’s no one better to ask than your customers. If you ask, they will answer.
Secret #4: Facebook Custom Audiences unlocks opportunities.
This is a great way to specifically target each of your audiences, if you have more than one.
1) Collect email addresses & phone numbers
2) Segment them into meaningful groups:
- Dream Clients
- Don’t open emails
- Entered previous sweepstakes
3) Create custom audiences
4) Launch meaningful campaigns
Secret #5: Sweepstakes can radically improve sales.
Think of it as investing in your customers by rewarding them with a really nice prize, in turn build a larger audience and collect emails for future reference.
Secret #6: Use PPC ads to test campaign ideas/messages.
Allows you to try many different messages and track which ones get the most clicks.
Secret #7: Track TV web lift to get the full value.
Figure out where your website viewers are coming from, how they are learning about your company/business/product.
Secret #8: Rich media is worth the investment!
Such as calculators built right into the advertisements, keeping you on the same page, or those big, flashy pop-up ads that no one likes, but they work.
Secret #9: Syncing ads and landing pages improves conversion.
Seriously, if your ad and homepage are totally different colors, styles, and even fonts you could lead your visitors right off your website because they may feel it’s not where they should be.
Secret #10: Form fields impact conversion.
This is a great way to gather future clients’ contact information and opinions from people who are interested in your product. Keep in mind the order of questions, the colors, and if their are any big brand endorsements on the form itself.
Secret #11: Color matters!
Regis used the example of how they tested various colors for their landing page and they found that it varied by where it came from, for example Search vs. Display ads. This is something you’ll need to test with your audience and figure out what works best.
Secret #12: Images matter!
Sometimes they work, and sometimes they don’t. Again, it depends on your business and your audience. What do they feel most comfortable with?
Secret #13: Buttons matter!
For example, are you more apt to click on an ad that says “Submit” or “Get Rates”? The idea is to use an action that relates to the form being submitted. Make yours unique!
Secret #14: Your users will help improve conversion, just ask.
Surveys have been proven to help, a lot. People want to be heard and it’s a great option if you don’t want to spend money on market research, just ask the people who are already using your product – the experts.
I really enjoyed this Social Media Breakfast because the information so relevant and important. Who doesn’t want to increase their conversion rates?
It was also a fun, yet challenging task “live tweeting” during this session. The secrets were easy to share, but if you weren’t there listening to Regis speak and give evidence to each one, it may not make as much sense.
If you would like to hear more from Regis find him on Twitter, @regishadiaris, or at his blog. We’re hoping he comes back to share more of his secrets with Social Media Breakfast Twin Ports.
Have a great weekend!